Blue Collar Business Owners:

Service Based Business Owners:

Stop chasing the next check and being afraid of payday!

Stop chasing the next check and being afraid of payday!

exclusive Half day event - december 13th, 8 a.m. to 12 p.m. CST

Big Blue Collar Profits Workshop:

Revealing the Proven Blueprint My Clients Use to Build Their Businesses Sustainably, Predictably, and Profitably—Without being afraid of payday...

Hey, I'm Shena...


On this page, I’m sharing a transformative model that could redefine how you scale your contracting company—just like it did for me and many others.

Consider this your turning point.

Once you learn this approach, the constant hustle for clients and cash will feel outdated, and you’ll wonder why anyone would choose that path.

But don’t take my word for it—let the success stories of others who’ve transformed their businesses speak for themselves.

Kayla

1 Million in sales within 1 year of inception

We launched a brand new residential sunroom company and within one year we were at 1 million in contracts signed! We were super profitable and had cash flow without worry!

Kyle

Shopping for equipment with cash!

We went from struggling to paying payroll to having all of our bills covered, tax money set aside in the bank, and having to go shopping for equipment at the end of the year to offset taxable gains. Now we are investing in other businesses and property and growing cash flowing assets!

IMPORTANT: These testimonials reflect individual client experiences and specific business metrics. While inspiring, they don't guarantee identical results for everyone. Please read the rest of this page only if you're familiar with evaluating testimonials and understanding their context.

1 Million in sales within 1 year of inception

Kayla

We launched a brand new residential sunroom company and within one year we were at 1 million in contracts signed! We were super profitable and had cash flow without worry!

Shopping for equipment with cash!

Kyle

We went from struggling to paying payroll to having all of our bills covered, tax money set aside in the bank, and having to go shopping for equipment at the end of the year to offset taxable gains. Now we are investing in other businesses and property and growing cash flowing assets!

IMPORTANT: These testimonials reflect individual client experiences and specific business metrics. While inspiring, they don't guarantee identical results for everyone. Please read the rest of this page only if you're familiar with evaluating testimonials and understanding their context.

How are Clients Like the Ones I Just Showed You Flush With Cash While Others Are Having Difficulties?

How are Clients Like the Ones I Just Showed You Flush With Cash While Others Are Having Difficulties?

Are they smarter, more driven, or more skilled than everyone else?


No - there are plenty of smart, driven, and skilled people who are dirt poor.


The secret is this:


They locked in to a specific 4-part model for growth (rather than the latest, greatest tactics), they invested their time and effort into working that model, and now they’re reaping the fruit from it.

… And, if you're a blue collar business owner who is an expert in your field... and wants to escape the hamster wheel of the way its always been done... I want to show you that exact growth model during this event.

A few caveats that are very important. Please read them:

We have clients charging all over the map; some charge $2-5k all the way up to $100k+ for their products and services. We run a customized consultancy so there’s no guarantee that you will be able to charge 6-figures unless you have the expertise to do it.

Our clients work our systems — sometimes for a long time — before seeing results. Building a blue collar business is never going to be “easy.” But it’s SO much easier with a system in place and the models we provide.

Since we don’t know your specific business or background, don’t assume these stories guarantee results for you. Our mission is to help clients create financial freedom, but you must be the right fit for our system—it isn’t a one-size-fits-all solution.

Alright, now that we’ve set the ground rules—and hopefully filtered out anyone looking for a “quick fix” solution (newsflash: a low-ticket event won’t solve every business challenge)—let’s dig into the real substance.

Who am I and Why Should You Ever Listen To Me??

Who am I and Why Should You Ever Listen To Me??

My name is Shena White and for 10 years I was in the blue collar trenches

  • Millions in Contracting Sales

  • Hundreds of residential and commercial clients

  • Multiple crews

  • ​Over 20% profits

Living the dream, right?


But it wasn't always that way.

3 years into my concrete business I found out my trusted accountant had been embezzling all of my tax payments. I was scared and in debt and felt like there was no way out.

With regular business operational expenses looming, 70k owed to the IRS, and no where to turn I knew something had to change.

Once I Took Over My Business Finances, I Saw All The Other Things That Needed To Change...

I revamped virtually every single aspect of my business and went from 4% to 24% profit in 1 year!


The result - a 4-part, exponential growth model focused on stability, predictability, and MARGIN (both in time and finances).


Deploying the frameworks in this model (the same ones I'll be teaching during this Profit Workshop), allowed me to transform my business and my life!

I revamped virtually every single aspect of my business and went from

4% to 24% profit in 1 year!

The result -

a 4-part, exponential growth model focused on stability, predictability, and MARGIN (both in time and finances).

Deploying the frameworks in this model (the same ones I'll be teaching during this Profit Workshop), allowed me to transform my business and my life!

The year I found out about my accountant was one of the toughest times of my life. I felt alone and afraid. Bills were mounting and I had no where to turn...

With determination and grit, I not only fixed my accounting issues, I also fixed the other issues I didn't even realize I had.

Within a year my business went from a giant stress inducing frustration to a business that was, shall I say, fun, to run.

From there, other blue collar friends started asking what I had done, and the framework was born.

I started helping others and got addicted to the win! To helping hard working Blue Collar Business owners let go of stress, get off the bills-check-bills-check hamster wheel, and create the businesses they dreamed of when they started.

Now I'm sharing these powerful models that worked for me and my private clients with a bigger audience. Are you ready to take your business to the next level?


The year I found out about my accountant was one of the toughest times of my life. I felt alone and afraid. Bills were mounting and I had no where to turn...

With determination and grit, I not only fixed my accounting issues, I also fixed the other issues I didn't even realize I had.

Within a year my business went from a giant stress inducing frustration to a business that was, shall I say, fun, to run.

From there, other blue collar friends started asking what I had done, and the framework was born.

I started helping others and got addicted to the win! To helping hard working Blue Collar Business owners let go of stress, get off the bills-check-bills-check hamster wheel, and create the businesses they dreamed of when they started.

Now I'm sharing these powerful models that worked for me and my private clients with a bigger audience. Are you ready to take your business to the next level?

How Clinging to Familiar Methods Might Be Slowing Your Business Growth

I believe we’re already in a recession, whether we call it that or not.

The data points to a fragile economy, with liquidity drying up and making things tough for most business owners.

Return on ad spend is down, attention spans are short, and trust is low.

With pressure mounting, the business landscape is heating up fast

Here's the hard truth: if you look at economic history, the next 6 to 9 months are likely to stay just as turbulent.


The National Bureau of Economic Research shows that since WWII, U.S. recessions have lasted an average of 10 months, though some have stretched longer.

If my read is right, we’re still in the early stages, and things are only going to get rougher.

That’s why the timing of this event couldn’t be more ideal.

The National Bureau of Economic Research shows that since WWII, U.S. recessions have lasted an average of 10 months, though some have stretched longer.

If my read is right, we’re still in the early stages, and things are only going to get rougher.

That’s why the timing of this event couldn’t be more ideal.

I designed this model not only to handle a tough economy but to help your business push through and find new opportunities for growth, even in challenging times.

Here’s What You Can Expect To Learn During This Event

I’ll go deep on 4 essential “pillars” of a scalable, profitable business.

The lifeblood of a business, ensuring there’s always enough to cover expenses and fuel growth.

  • Building a cash flow strategy that aligns perfectly with your market, ensuring your offer attracts the right clients and filters out the rest.

  • Fine-tuning cash flow for market highs and lows to consistently reach the clients that matter.

  • Strategic pricing structures, using a revolving model to boost long-term client value.

  • Crafting deliverables that exceed client expectations while supporting your cash flow goals.

  • And much more…

The foundation for growth, reinvestment, and long-term success.

  • Identify where you can trim overhead costs like rent and utilities without sacrificing quality.

  • Boost client retention and referrals through top-tier customer service to lower acquisition costs and drive profitability.

  • Optimize your cost of goods sold by tightening supplier relationships and refining production to boost margins.

  • Align COGs, overhead, and customer service into a cohesive strategy that fuels sustainable profit growth.

  • ​So much more...

A business owner's most valuable asset, directly impacting productivity and growth

  • Establishing clear roles and responsibilities to empower your team and free up your time for strategic work

  • Creating structured, repeatable processes that ensure consistency and efficiency in daily operations.

  • Implementing a growth plan that scales effectively without adding unnecessary strain to your schedule.

  • ​So much more...

Maximizes efficiency, paving the way for sustainable success and market leadership.

  • The 4 Stages of Scaling - Understand where your business is in its growth journey and learn to level up with intention and control.

  • Building a Self-Sustaining System - Align your team, processes, and resources so the business grows without your daily involvement.

  • Expanding Through Investments & Acquisitions - Leverage profits to invest in other ventures or acquire businesses, fueling broader growth.

  • So much more...

The Details (What You Need to Know)

   Friday, December 13

   8AM - 12PM CST

   Live Over Zoom

Frequently Asked Questions

Will there be replays for this event?

We value those who show up live and actively engage, because success in business is all about consistent effort—even when it’s tough. This will be a hands-on, high-engagement event where we’ll work directly with attendees to help craft your bulletproof business.

There’s also an option to upgrade to a VIP ticket, which includes event recordings and a private implementation session with my team for even deeper support!

Will I be able to ask questions and get them answered?

Each session will include dedicated segments for Q&A, giving you the chance to gain clarity and address specific needs to drive your business growth using our proven models.

Do you guarantee results?

Nope, absolutely not. Running a business means taking on risk and putting in hard work—without guarantees. If you're looking for certainty over effort, then business ownership might not be the right fit, and this event isn’t for you. Harsh? Maybe. True? No doubt.

If I'm not a blue collar business owner, can I still come?

This event is built specifically to help blue-collar business owners grow sustainably and profitably. If your business doesn’t involve providing specialized services or products to clients, then as much as I’d love to have you, this event may not be the best fit.